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About Us
Institutional Development (ID) offers a variety of supports to guide business development, identify funding opportunities, cultivate partners, support proposal development, and build program capacity including:
- Identifying funding opportunities
- Supporting proposal development
- Building staff capacity in proposal & business development
- Developing business plans
- Analyzing proposal data and trends
- Researching new funders and prospective partners
One of the people supporting your request…

Hours of operation:
Monday – Friday
6AM to 5PM PT
(excluding WestEd holidays)
General ID Requests & Training
Select a service to start a request:
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Business License Registrations
Submit questions about state business license registration.
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General Institutional Development Request
Submission form to collect general information about the request that can’t be located in the service catalog, please provide as much detail as possible so that we may assess and resolve your request.
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Training
Request training for staff on working with foundations, developing federal proposals, developing and supporting state and local proposals, and PAC.
Business Strategy
Select a service to start a request:
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Business Planning
Developing and implementing your annual business plan. Could include a plan for your area team, division, or service business plan.
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Capture Planning/Federal Opportunity Planning (Pre-Solicitation, Non-Research)
Provide support for future federal opportunities. Assist teams to make bid decisions. Capture management is a business development approach to increase win probability. Aspects of capture management include:
Qualifying business opportunities to inform pursuit decisions.
Analyzing the competitive landscape to inform refinements to our solutions that neutralize competitors’ strengths.
Evaluating potential partner organizations to inform teaming strategy.
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Fee for Service
Creating new fee for service offerings, growing existing services, promoting summer institutes, developing standard list pricing.
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State Strategy
Support to develop a business plan to grow work in a state or region or hold State Education Agency (SEA) Networks/Convenings.
Federal Proposal Support
Select a service to start a request:
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Capture Planning/Federal Opportunity Planning (Pre-Solicitation, Non-Research)
Provide support for future federal opportunities. Assist teams to make bid decisions. Capture management is a business development approach to increase win probability. Aspects of capture management include:
Qualifying business opportunities to inform pursuit decisions.
Analyzing the competitive landscape to inform refinements to our solutions that neutralize competitors’ strengths.
Evaluating potential partner organizations to inform teaming strategy.
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Cost Proposal Support on Federal Contracts
Federal Request for Proposal (RFP) reviews, pricing, price to win strategy, Blanket Purchase Agreements (BPA) & Indefinite Delivery, Indefinite Quantity (IDIQ) contract proposals, and task orders.
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Federal Portal User Registration Support
Assistance with federal portal user registration (research.gov, grants.gov, justgrants.gov, eRA Commons).
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Support for Federal Research Competitions
Get help deciding on a competition, vetting process support, coordinating narrative reviews or other internal Quality Assurance (QA) steps, ask questions about process, get background information on competitions and WestEd submissions (organizational experience).
Past Performance & Corporate Capability
Select a service to start a request:
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Contractor Performance Assessment Rating (CPARS) Questions
Assistance accessing Contractor Performance Assessment Reporting System (CPARS) information.
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Corporate Capability Support, Updates, & Additions
Help with alignment to funder corporate capabilities requests. Corporate Capability Library is available here.
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Past Performance (Research, Reports, References), Freedom of Information Act (FOIA) Requests
Support with locating current and previous work to demonstrate capability/capacity.
Find Funding
Select a service to start a request:
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Funder Research & Intelligence Gathering
Research new funders/agencies, conduct market/business/competitor research, build key client contacts/relationship map, navigate eligibility and budget challenges, conduct environmental scans, research forecasted opportunities, conduct merger and acquisition research, guide outreach strategy and provide coaching.
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Funding Opportunities
Reviewing and sending out funding opportunities from federal, state and local agencies, and foundations, maintaining and strengthening funding opportunity groups, subscribing to funding opportunity lists, determining WestEd eligibility for a solicitation or funder.
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Support with Foundation Funding
Get help locating and engaging with foundation funders.
Templates
Select a service to start a request:
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Non-Disclosure Agreement (NDA), Teaming Agreement (TA) Templates & Help
Access NDA and TA templates or assistance with NDAs or TAs.
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Proposal Templates
Access proposal templates.
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Resume Templates & Help
Access resume templates or get assistance with resumes.
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Transmittal Letter & Letter of Commitment (LOC) Templates
Access transmittal letter and LOC templates.
General Proposal Support
Select a service to start a request:
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Non-Disclosure Agreement & Teaming Agreement Questions
Questions about Non-Disclosure Agreements (NDAs) and Teaming Agreements (TAs): what they are, the process, and what should go in them.
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Proposal Examples
Find and access proposal examples or request an example that meets your needs.
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Proposal Support
For competitive proposals, please contact your ID lead and visit the Proposal Management Resource Hub.
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Resource Development Cost Codes
Assistance with the creation of resource development (RD) cost codes, extending expiration dates, adding users, and troubleshooting.
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Small Business Support
Access support in navigating small business partnerships and requirements. Support includes conducting searches and outreach for specific small business categories, completing forms, collecting feedback on subcontractors.
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State & Local Vendor Lists
Supporting vendor list proposal development, vendor list verification, tracking of current vendor lists, questions related to no-bid contracting via existing vendor lists.
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Vendor Portals
Submit questions about bid portal/vendor portal access.
PAC Support
Select a service to start a request:
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PAC Support for Proposal Records
Request just in time assistance to create a PAC record and submit it for approval. Additional resources include: PAC Help Page, Creating and Managing Proposals Records Page, PAC orientation – video archive
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Run PAC Reports
Run PAC reports to show past and current WestEd work [location, funder, services provided, Content Area Teams (CAT)], proposals related to contracting vehicles and vendor lists, run analyses on proposal submissions and win rates within various competitions or within content areas.
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Salesforce Opportunities & Sales Pipeline Management
Salesforce Modules (Opportunities, Campaigns, Leads) support, provide guidance and planning for implementing and using Opportunities in Salesforce, training for Opportunities, Campaigns and Leads, managing the sales pipeline, entering Opportunities, managing data, and sales process mapping.